Corporate Town Hall and Webinar Live Streaming

An example of how a professional services firm could broadcast an all-hands or client webinar to several platforms from one stream, with scheduling and recordings.
Example use case

The example scenario

This page describes an example use case: an illustrative scenario written to show how a team could set up multistreaming. It is not a customer story, and it does not describe a real organization or real results.

A professional services firm holds a quarterly all-hands meeting and a monthly client webinar. The all-hands needs to reach staff in several offices, while the webinar is also shared publicly. The communications team wants one production setup, a scheduled start time, and a recording that can be shared afterwards.

What this setup needs

One production, several outputs

A single stream from the meeting room encoder is relayed to the platforms the team uses, such as YouTube and LinkedIn Live, and to any custom RTMP endpoint an internal video system provides.

Scheduling

Set the date and time ahead of time, and schedule pre-recorded segments or a countdown so the broadcast starts on time.

Recording and reuse

Cloud recording archives the event so it can be shared as on-demand video for people in other time zones.

Team access

Producers, moderators and the communications lead can each have a seat, and Business adds white-label options and a custom CNAME for a branded experience.

How the setup works

Three steps from a single encoder to every platform.
01
Set up destinations

Add the public platforms and any internal RTMP or SRT endpoint. LinkedIn Live access is subject to LinkedIn's own eligibility requirements.

02
Connect the meeting-room encoder

Send one RTMP or SRT stream from OBS Studio, vMix, Wirecast or a hardware encoder to the nearest edge location.

03
Schedule and broadcast

Schedule the event, rehearse with a short test, and go live. Share the recording after the event.

Which plan could fit

A regular webinar and an all-hands fit within Professional ($49 per month billed monthly, or $39 per month billed annually): up to 10 channels, 150 streaming hours a month, 20 hours of cloud recording and up to 3 seats. Organizations that need more seats, API access or white-labelling can look at Business ($149 per month billed monthly, or $119 per month billed annually) with up to 10 seats.

Plan details are on the pricing page. Plan limits such as channels, hours and seats are the same ones listed there.

Practical tips

  • Decide the audience before you choose destinations. Public platforms are visible to anyone with the link or search access, so use each platform's privacy settings and avoid streaming confidential material to public destinations.
  • Run a technical rehearsal with the same network and room setup you will use on the day.
  • Keep a human moderator on chat. Unified multichat helps one person watch several platforms at once.
  • Publish the recording promptly and add captions where your platform supports them so the content is accessible.

Frequently Asked Questions

Questions this example tends to raise.

Can we stream to a private or internal system as well as public platforms?
Yes. Any system that accepts an RTMP or SRT stream can be added as a custom destination using its server URL and stream key.
Can we schedule the broadcast in advance?
Yes. Live stream scheduling lets you set exact start dates, recurrences and countdowns, and you can broadcast pre-recorded MP4 files as simulated live streams.
Does the platform support team members with different roles?
Yes. Team accounts provide multi-user permissions and role assignments. The number of seats depends on your plan.
Can we use our own branding?
Branding options range from a watermark on Starter to advanced branding without watermarks on Professional, and white-label options with a custom CNAME on Business.
Have questions that aren't listed here? Talk to the team
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